joomla templates top joomla templates template joomla

BLOG

.AUGUST' 19


As Europe basks in the sunshine and the ceramic tile factories close for the holidays, at least one producer continues to keep its manufacturing doors open.  Folex International still has to fulfil the orders for sample boards for the ceramic tile industry. Though the ceramic tile manufacturers are closed they will have planned ahead and given Folex International their requirements for the Cersaie exhibition that is towards the end of September, this will mean producing mdf sample boards so that the producers of porcelain and ceramic tiles can show new ranges to the visiting distributors, architects and retailers.

 
 
Similarly certain countries like the UK do not close en bloc and thus many of our clients will still be working at full capacity and therefore continue to merchandise using ndf display boards to show the ceramic and porcelain tiles.
 
Many of the sample boards Folex International will be making at the moment will show an image of the porcelain or ceramic tile, this allows customers to see how the tile will look insitu whether in a bathroom, kitchen, domestic or commercial situation. This style of board is becoming more popular with both manufacturers and distributors alike, it allows a visual effect at the same time reducing the need to show a full tile, this is more cost effective as the cost of sampling a full tile becomes expensive and thus out of the full tile the client can cut possibly 4 or 5 smaller pieces.
 

 

So whilst many enjoy rest and relaxation, Folex International will continue to produce mdf sample boards for the ceramic tile industry.

JULY '19


How best do you display ceramic and porcelain tiles in retail shops with limited space? How do you show architects and designers your range of ceramic and porcelain tiles effectively? Folex International has the answer to both those questions.

As Europe's largest producer of mdf display boards we can solve many of those problems by offering a bespoke service to our clients who require a range of sample boards in various sizes, shapes and colours. All we require is our customer to select a shape, those can be chosen from a list shown on our website www.folex.es , then choose a colour from the pantone chart, give us the size you require and we just do the rest by manufacturing the sample board from mdf,papered and laminated in a gloss finish. Your merchandising solutions solved.

Similarly, if you are promoting larger format tiles then one of our image boards can solve the problem of showing an excessively large tile, just send us the image we then produce a prototype for your approval and the image board shows the product insitu and the distributor then only needs to show a smaller piece as a sample on the board.

With our sister company we can offer a solution as to how to show those designer and architects our clients range of ceramic and porcelain tiles by making a sample wallet from cardboard. Again all we need is your design, colour and size, we produce a prototype for your approval and then produce the final proof accordingly.

Folex International, therefore has all the answers to your questions for marketing of ceramic and porcelain tiles, we are happy to discuss and design any idea that our clients might have and with our professional design team can offer a full and comprehensive package to solve all the necessary needs to put our clients at the forefront of the ceramic and porcelain industry.


What is the best way to display ceramic and porcelain tiles? Folex International are the key to that question. We are Europe's leading producers of mdf sample boards for ceramic and porcelain tiles. Our display boards are bespoke to each individual client, these can be made with a logo or without, they can be made in various sizes, thicknesses, shape and colour.
With space at a premium in ceramic retail shops the mdf sample boards made by Folex International can solve the problem of displaying ceramic and porcelain tiles, these boards take up little room and if stationed on a cradle, also made by Folex International, it gives our clients the opportunity of showing a number of ranges in limited space.
Folex International do not just restrict production to mdf display boards, we also make many differing items to assist in the marketing of ceramic and porcelain tiles. How can you best offer your products to an architect or designer, again we are able to help because we make sample wallets thus enabling the client to present a nicely designed sample package that sits nicely on a shelf in the specifiers office.
Sample boards, cradles, sample wallets, counter top displays, brochures, whatever is required then we are here to assist our ceramic and porcelain tile customers.

JUNE '19


With the summer season upon us, but not many would know that with the awful weather currently in the UK and recently on the European mainland, perhaps it is the time to just remind clients that Folex International never stops making mdf sample boards for ceramic and porcelain tiles. Though our suppliers break up for at least a 6 week holiday, we at Folex International continue the production. It is important that clients requiring production of display boards during late July and August should consider their requirements now so that we can make sure we have sufficient supply of mdf and paper to fulfill our obligations to our customers. We just never close!

 

What can Folex International offer besides mdf sample boards for the ceramic tile and porcelain industry? Well through our sister company we can provide sample wallets, brochures, sample cards, counter top display stands, basically anything made from card with printing then we can provide. Similarly we are in a position to offer competitively priced cradles, small display stands that will house our ceramic tile sample boards. Folex International are multi tasking and now Europe's leading provider of sample boards for the ceramic and porcelain industry.

Enjoy the summer but just remember to keep us busy a bit of forward planning is essential so that we can fulfil our clients requirements whilst others contemplate relaxation, sangria and sunshine.


MAY '19

European Elections will most likely see a change in the structure of the European Union, new faces and parties appearing in the European Council but one thing is for certain though Folex International will continue to lead the way in the production of sample boards for the ceramic and porcelain tile industry. We are the leading producers of mdf display boards and are represented in most European countries as well as a strong presence in the United States and Canada. Our clients have confidence in us to produce bespoke items so that they can show ceramic and porcelain tiles effectively in both the retail and contract markets. Sample boards are made for individual clients in a shape, size, colour and design specifically for that customer, they in turn create an image in there client's showrooms which gives them a strong representation when showing there portfolio of ceramic and porcelain tiles.

Showrooms have limited space and therefore the need to display tiles effectively, so our bespoke mdf boards will fulfill this need. Whether they are just a plain board or sample board with an image we at Folex International can make sure our clients receive a bespoke item that ensures they can be at the forefront of the marketing of ceramic and porcelain tiles.


Now is the quiet season as all major exhibitions have taken place until late summer but that does not mean we can relax, all it means is our CEO is not having to represent Folex International at these events. As Europe's leading producer of sample boards for the ceramic tile industry we are continually involved in various projects whether they be for the North American market, United Kingdom or even our own domestic market. These projects can involve basic display boards for our clients or special picture boards which show porcelain and ceramic tiles in a domestic or commercial situation.
 
MDF sample boards are an effective way of showing ceramic and porcelain tiles in showrooms were space might be limited. The new area of development is the image boards because porcelain tiles are getting larger and heavier it often means that our clients are not in a position to show a full tile. Imagery is so precise these days that the picture board can show the tile in its true form and therefore the client only needs to show a small piece of tile alongside the photograph on the board. Many clients are now taking advantage of these image boards, as has been said "every picture tells a story".
 
Folex International specialises in marketing material for the porcelain and ceramic tile industry both for domestic and commercial projects. In certain cases our clients require sample wallets so that they can place in architect and designers offices, these can take the place of sample boards as the wallet can have tile chips placed inside with a picture and placed on the shelf in the office.
 
So until the next major exhibition in late September Folex International will still be busy working closely with all our clients to develop plain boards, picture boards, sample wallets and many other marketing tools for the porcelain and ceramic tile industry.

APRIL '19

After the spate of exhibitions clients must be starting to receive stock of new ranges for orders placed at both Cersaie last October and Cevisama at the end of January. So how best to market these ceramic and porcelain tiles, this is were Folex International can help with our mdf sample boards. Sample boards for ceramic and porcelain tiles are bespoke, they are made to each clients design, shape, colour and in many cases logo. Display boards can be just plain or with an image, these image boards are becoming more popular as porcelain tiles become larger and in some cases more expensive. The plain boards have been around since Folex started and clients can just place sample tiles straight onto the board. However, picture boards require a bit more thought, firstly the client needs to provide a good image, they also need to consider size of board plus also the size of sample chip they are going to use. Folex International design team can help with picture sample boards.
 
So whichever way the client decides to market these new ceramic and porcelain tiles, we at Folex International are here to help. As Europe's leading supplier of mdf display boards to the ceramic and porcelain industry we have an expert team and years of expertise in the design and production of all marketing tools for our clients.

MARCH  '19

Back in 1971 Rod Stewart launched an album "Every Picture Tells a Story" well nearly 40 years later Folex International can say very much the same with the mdf image boards we manufacture for the ceramic and porcelain industry. Today Folex International are leaders in the production of display boards in the ceramic and porcelain tile industry and over the last few years we have been producing more and more picture sample boards. These image boards enable clients to show how a ceramic or porcelain tile looks in a kitchen, bathroom or commercial situation, by producing these types of sample board it enables clients to promote ranges in a more cost effective way. Cutting porcelain tiles for samples can be an expensive exercise but by providing Folex International with an image we can print this straight onto paper and thus be a cost effective marketing tool.
 
Manufacturers have been using image boards for a number of years but now many distributors are following suit because of the cost effectiveness of these ceramic and porcelain boards.
 
Just send Folex International an image, we can use our design team to create your picture board, a proof is sent to you for your approval and production then follows, your clients can then see how that ceramic or porcelain tile looks inset. As we started "Every Picture Tells a Story".

How important are exhibitions? Well at the beginning we as a company felt the need to exhibit initially at both Cevisama and Cersaie so that we could show our mdf sample boards for ceramic tiles to a captive market. Display boards to show ceramic tiles were all very new, not too many distributors used them. Our earlier exhibitions certainly proved of benefit as more and more clients started to buy sample boards to display ceramic tiles, this form of marketing soon became more popular. We exhibited for many years at Cevisama having dropped Cersaie, we then supported the UK exhibition for a number of years thus getting further exposure for mdf sample boards to display ceramic tiles.

Eventually, cost and the world recession meant that we made a decision to no longer exhibit at Cevisama but the growth of ceramic tile display boards continued. Additional markets followed and the company supported exhibitions in countries outside the EEC. Today Folex International exhibits solely in the United States at the Coverings Exhibition, this is an exhibition that attracts many of our manufacturing clients from Spain & Italy, plus it also has many of our clients from Canada and the States attending, an opportunity to show ceramic tile sample boards to a huge continent. So next month our CEO is off again to Orlando to represent Folex International at Coverings when he will be able to talk and show our North American clients the various different forms, shapes, sizes of display boards for the ceramic and porcelain industry.


FEBRUARY '19
 

Sample boards for the ceramic and porcelain tile industry come in various shapes, sizes, designs but they are an essential marketing product to display ceramic and porcelain tiles. They can be used for representatives to promote ranges, they are very useful to be used in retail shops particularly where there is limited space, they can be used in cradles but equally useful for display stands.
 
These mdf sample boards are a quick method of changing displays particular in showrooms with display stands, a board with a discontinued range can be take away and a replacement easily slotted in. Boards displayed in cradles similarly can be changed with ease. We have said many times that sample boards are an essential marketing tool for the ceramic tile and porcelain industry.
 
Porcelain tiles are getting manufactured in larger sizes but it is not practical to make a board the size of the tile so what better than using an image board which shows a picture of a tile as it would look in a bathroom or kitchen, even in a commercial situation. Folex International specialise in all types of mdf sample boards, we can produce just plain and shaped, we can provided shaped and logo boards but more and more clients are considering or even have moved onto picture boards. All mdf display boards are competitively priced but the image boards are particularly cost advantageous as the picture shows the tile in full and therefore clients only need use a cut piece for display. Larger porcelain tiles are expensive so just one piece can provide a number of sample pieces with the photograph showing the full tile as a room setting.
 
Mdf sample boards are a very important marketing tool, we are Folex International are proud to be the leading producer in Europe.

Many ceramic tile exhibitions do not seem to pass without the industry hearing news of the demise of a ceramic tile business. Last week during Cevisama it was announced that the largest UK manufacturer and distributor of ceramic tiles and porcelain had to enter administration. British Ceramic Tiles had to close the doors and cease trading. As a client of Folex International they purchased many sample boards to display ceramic and porcelain tiles, they were also one of the first UK companies to buy image boards, something that today many more clients have either purchased or are thinking of doing. They say when one door closes another one opens, so we may have an opportunity to supply more picture boards to other clients who will try and capitalise on the opportunity created by the demise of BCT.
 
Ceramic tile display boards are a vital marketing tool but as porcelain tiles become bigger and bigger the need to show them insitu can only be done with an image, by making mdf sample boards with a picture you can show the customer how the ceramic or porcelain tile will look when used in a bathroom or kitchen, then you only need to show a sample piece alongside the picture to show the colour range.
 
It is sad when any company has to cease trading but of course an opportunity arises for others to take there place.

JANUARY '19

Flights booked, hotels sorted and passport ready, another exhibition starts next week for the ceramic tile industry. It does not seem two minutes since Cersaie in Italy but Cevisama starts next week in the Spanish city of Valencia. The question people are asking is why is it so early, never been in January before?
 
One thing is certain though whichever stand visitors visit they are sure to see mdf sample boards showing ceramic and porcelain tiles. Many display boards will be plain but equally many will be picture boards, though plain boards are still in the majority more clients are now purchasing picture boards. Plain and picture sample boards are an extremely effective way of showing ceramic and porcelain tiles. Even though many exhibitors will have permanent displays they still require mdf sample boards to show many ranges, Folex International, as Europe's largest producer of sample boards, have been very busy producing mdf sample boards for the many ceramic and porcelain tile exhibitors. As ceramic and porcelain tiles increase in size then the need for mdf picture display boards become of more importance to those in the ceramic tile industry, it is not always possible to show a full tile on a sample board therefore a board printed with an image is a cost effective way of showing larger porcelain tiles. So as you visit one of your ceramic and porcelain suppliers we are sure you will see many mdf sample boards made by Folex International.
 
Enjoy the exhibition and sure many clients will have a few drinks in the Irish Bar until the early hours of the morning.

Happy New Year to all our Clients. Roll out the old bring in the new.
 
So perhaps it is time to think of a new range of mdf sample boards for ceramic and porcelain tiles. Many clients are now buying porcelain tiles in sizes greater than many ceramic tiles they previously bought and this therefore requires different forms of display boards. It may be the mdf sample boards are made larger to accomodate these larger ceramic and porcelain tiles or alternatively consider a picture board that shows how the tiles might look in a bathroom, kitchen etc, you therefore do not need to show a full tile, a cut piece will suffice. Mdf sample boards are the most effective way of displaying ceramic and porcelain tiles in retail and trade showrooms and therefore Folex International can offer a bespoke service for all our customers, our design team can help clients in ensuring they get the best from the ceramic tile sample board.
 
Besides size, shape of board is important too, we can offer a handle on the top or shorter side but equally we can put the handle on the longer side for horiziontal boards, the latter certain helps representatives carry these boards to and from a retail or trade showroom.
 
Whatever you require in mdf sample boards for your ceramic and porcelain tiles, Folex International offer a bespoke service, your individual identity is important in the display of product within showrooms.

DECEMBER' 18


As we approach the end of another year in our busy lives and look forward to what the new will hold, one always looks back as what was achieved or what could have happened differently. 
 
For Folex International we have been lucky in that we continue to expand our portfolio to help the marketing of ceramic and porcelain tiles. We have seen an increase in the production of our image boards depicting how a ceramic or porcelain tile will look insitu, these boards can save our clients financially because of the high definition of the photographs, the customer can see how a particular tile will look in a bathroom, kitchen or wherever, at the same time meaning that only a small peice of ceramic or porcelain needs to be used rather than an expensive full tile. As they say "every picture tells a story".
 
Our sister company has for many years been producing sample wallets to show ceramic and porcelain tiles, these are beneficial when dealing with architects, designers etc and have become steadily an important marketing tool, we now receive more enquiries for this form of display and subsequently more clients are now taking advantage of our expertise in this field.
 
We have experienced the usual ups and downs that most business experience, concerns when things appear to be going quieter for only thoughs worries to subside when a surge of enquiries, quotes and orders appear. Production has it's concerns, machinery faults that cause delays but Folex International overcome all these things and still everyone goes home with a smile on their faces. Could we have done things differently, we all can but at the end of the day we hold our clients with respect and therefore we try and do everything in our power to say we have tried to do our best.
 
So at the end of 2018 we would like to thank all our Clients whether in Europe, North and South America, the Far East, Middle East wherever they maybe, for there support and wish everyone a Happy and successful 2019.
 
Happy New Year.

Well we are close to another year coming to an end, another year in the history of Folex International. We have continued making the traditional sample board for ceramic and porcelain tiles, the board made from mdf printed to the specific colour, size and shape the client requires, similarly we have progressed with our picture boards, mdf boards that show an image of the particular tile or range, we have been heavily involved in the production of sample wallets for the contract market, an area of the ceramic tile industry that seems to be on the move. Cradles, brochures, counter top boxes have all been requested throughout this year so the Folex International portfolio has been to the fore in the marketing of ceramic and porcelain tiles.
 
We have seen a movement amongst some clients to developing the picture board, away from just the plain board, perhaps this is the future of ceramic and porcelain tile marketing as the size of the tiles seems to get ever larger, whatever the request Folex International are able to fulfill the needs of our clients. We can design the boards as we have an experienced team behind us, all we need is for the client to forward the images and wording and we can then put it altogether and provide the proof.
 
Similarly we are expert in the production of sample wallets, something that those in the specification market require when dealing with architects and designers. Here again all we need is your images and script and our design team can provide a proof for your approval.
 
Folex International are Europe's leading producer of all things needed for the marketing and promotion of ceramic and porcelain tiles, with our design team we are the one's to talk to for all your mdf and cardboard needs when promoting your ceramic and porcelain tiles.

NOVEMBER' 18


Folex International are featured in the November/December edition of Tile and Stone journal and we talk about the early days when we started producing sample boards for ceramic tiles. In 1995 when we were founded by the father of our current CEO it was a very imaginative idea to start the production of mdf sample boards for the ceramic tile industry, we were the first in Spain and now over 20 years later we are the leading producers in Europe. The article goes on to talk about the development since those days in the late 20th century and in particular the manufacture and design over the last few years of picture boards, this is a development that is becoming more and more important, not only with manufacturers but with distributors too.
 
Though our core product is mdf sample boards for ceramic tiles it is important to stress we have other marketing tools for the promotion of ceramic and porcelain tiles, if you are in the contract and specification market we are very strong in the production of sample wallets, if you want to have point of sale material then through our sister company Tonos we can produce sample boxes, posters, brochures, cards basically anything using paper or card. Folex International are extremely versatile and can be your first choice in the field of ceramic tile and porcelain marketing, mdf sample boards, sample wallets, counter top displays, brochures and of course the thing we are proud to promote the picture sample board, as they say "every picture tells a story".

We as a business have been established since 1995, in those early days making sample boards for the ceramic tile industry was fairly basic, most clients ordered the same size and generally the same thickness mdf, the only difference was the colour and logo. Ceramic tiles could easily fit on a standard sized board but as the manufacturers have increased the size and thickness of ceramic and porcelain tiles so Folex International have had to look at making sample boards in larger and thicker sizes. As a business we still offer a bespoke service but today we produce so many different sized boards and thicknesses to accommodate the manufacturers advance in production. Unfortunately mdf boards have a maximum production size but the ceramic and porcelain factories seem to be able to manufacture sizes greater than we can accommodate, so when in 1995 no-one had made a picture board today they are becoming the norm for many clients. MDF sample boards for the ceramic and porcelain tile industry are still the best way of displaying product in retail and distribution showrooms, even on stands at exhibitions, very easy for representatives to transport to show clients ceramic tile ranges. Many changes have taken place since 1995, when we started porcelain had not been developed it was still very much ceramic, tiles were generally a standard size but with the development over these 23 years Folex International have progressed and developed alongside the ceramic and porcelain manufacturers. Today we are at the forefront of display material for marketing ceramic and porcelain tiles.


OCTOBER' 18


Folex International besides being the major producer of mdf sample boards for the ceramic tile industry also produce many other marketing tools to help the sale and promotion of ceramic and porcelain tiles. Architects and Designers are major specifiers for ceramic and porcelain tiles and often they require a different form of display to that provided by the use of sample boards, instead we at Folex International cater for this market by offering bespoke sample wallets. These are made to a size and design stipulated by the client, though we as a business can offer assistance in designing sample wallets as we have our own design team. This form of sampling can be very beneficial in the design and specification market as often Architects and Designers are not in a position to hold numerous sample boards made from mdf but by providing sample peices inserted into foam on a specially designed cardboard wallet in size such as A4 they can be left on a shelf or in a library for easy reference.
 
Another area of expertise is the production of brochures or leaflets, again these are printed to the specification provided by the client, all we need is the client to provide the images and layout, though here again our design team can assist with the layout.
 
We are extremely competitive when it comes to the pricing of all forms of marketing material for the ceramic and porcelain industry, therefore the next time you think about display boards, catalogues or sample wallets then contact Folex International, Europe's major producer of all marketing needs for the promotion of ceramic and porcelain tiles.

Another week of production and it has been good to see so many picture boards leave our premises. Folex International are seeing an increase in mdf picture boards this is due very much to manufacturers producing larger format ceramic and porcelain tiles that just cannot be displayed without an image showing how they look whether in a kitchen, bathroom or commercial situation. These picture display boards made from mdf are a vital marketing tool to display ceramic and porcelain tiles that are of a size that just cannot be displayed as an individual tile. Manufacturers of porcelain tiles are producing more large format products and therefore our expertise in producing image sample boards comes to the fore, all we require is an image and your instructions and we can prepare a proof for the Clients approval.
 
This is such an effective way of marketing larger format ceramic and porcelain tiles. This does not mean these picture boards are only for large format, any size of ceramic or porcelain tiles whether for wall or floors can be effectively shown by the use of an image board. It gives the end user a good prospective of how tiles look insitu.
 
As they say "Every picture tells a story". 

It is amazing how time flies by, it just does not seem 12 months since Cersaie 2017, now 2018 has come and gone. Cevisama in Valencia is the next important European ceramic and porcelain tile exhibition only 2 months before the UK leaves the European Union.
 
Though Folex International no longer exhibits at these exhibitions, our presence is still noticeable. Most Stands show display boards made from mdf to show samples of ceramic and porcelain tiles and the majority will have been made by Folex International who are Europe's largest producer of sample boards. Our CEO and most Agents attend these exhibitions thus giving us an opportunity to meet with our customers whether they be producers or distributors. When visitors enter a Stand they not only see permanant displays but hand boards made from mdf, these are a very useful form of marketing. The trend over the last few years has been to use picture boards, this enables a photograph to be printed on the mdf board so that the image gives clients an idea of how these tiles whether ceramic or porcelain look insitu. It is also a cheaper way for suppliers to show ranges whether new or old because the photograph shows the tile and therefore only cut peices need to be shown on the board thus saving the cost of using a full tile. Of course as tiles become larger the use of these image boards become more important, as many ask how can we show a 20x120 or 120x120 tile in a showroom that cannot cope with big displays, our answer is an image board.
 
Of course Cersaie showed that manufacturers are creating larger and larger formats of porcelain tiles, the poor tiler now having to lay larger format tiles but at least Folex International has the solution to market them, use an image board.
 
Will porcelain tiles be even larger in another 12 months, Cersaie 2019 will be interesting but whatever they do Folex International will be to the fore in the marketing because we are the No 1 manufacturers of mdf display boards for the ceramic and porcelain tile industry.
 

SEPTEMBER' 18


Autumn approaches and that can only mean that Italy beckons for the annual ceramic tile pilgrimage to Bologna and the largest ceramic tile exhibition Cersaie. Folex International no longer exhibit our mdf sample boards at this show but we will still be represented as our CEO always make sure he personally is present plus many of Folex International Sales Agents will be in attendance too. MDF display boards for ceramic tiles will be very prominent on all booths as they are an essential form of showing product to the visitors attending the exhibition from around the world. As Europes major producer of ceramic tile sample boards most will have been made in Spain by Folex International. Display boards will come in many shapes and sizes to cater for the individual clients requirements, many boards will feature room settings, a trusted and popular form of displaying ceramic and porcelain tiles, so that the client can see how effective that product might look in a bathroom, kitchen, conservatory, hotel and other areas where ceramic and porcelain tiles are used.
 
Cersaie is important for the ceramic and porcelain tile manufacturers and besides fixed displays, there is no better way of showing the product than using mdf sample boards, effective both cost and image wise. As you visit each manufacturers stand make a point of looking at the mdf display boards many of which will be featuring a picture image made by Folex International. Enjoy Cersaie.

Social media is a very important aspect in today's world, it allows individuals and business to communicate whether it be to keep in touch with friends or to advertise things like sample boards for ceramic tiles. Everything is so much easier today than when Folex International commenced production over 20 years ago, who had heard of Twitter or Facebook in the late 1990,s company websites were very much in its infancy too. Travel was not so easy either, to get a cheap flight you had to stay over on a Saturday night. Today with so many cheap flight operators throughout the world travel has become easier and cheaper and with that communication has developed. So it is important that Folex International keeps to the fore in promoting the display boards for ceramic and porcelain tiles, our CEO travels to visit many clients whether in Canada, US, France, Israel, UK in the knowledge that he is never far away from being in touch with base, anything related to the production or sales of mdf sample boards he can keep an eye on through computer or mobile phone, the latter now provides everything for communication. Ceramic Tile sample boards are sold throughout the world, Folex International are the leading producers, they are innovative in the world of marketing tools for the ceramic and porcelain tile industry therefore we need to keep abreast of all facits of social media and forms of communication. Our Clients are important to us and therefore communication in whatever form is vital to ensure we keep abreat of all aspects of our core business and that is the manufacture and sales of mdf sample boards for the ceramic tile and porcelain industry

.AUGUST' 18

Folex International offer a diversity of products for the marketing of ceramic and porcelain tiles. As Europe's leading producer of sample boards our reputation is well known in many markets including Canada, United States, United Kingdom as well as in Portugal, France, Italy and of course Spain to name but a few countries. These sample boards for the ceramic tile industry are made from mdf, papered and laminated to a colour specifically chosen by the client, they can be in a gloss or matt format. Many sample boards now come with a picture showing a room setting or just an image of the respective ceramic or porcelain tile.
 
Besides making sample boards for the ceramic tile industry, Folex International manufacture cradles so these display boards can be housed. In addition we can provide sample wallets showing cut peice tiles and photographs, this format is ideal when promoting products in the designer and architectural sectors of the ceramic and porcelain tile market, these wallets can easily sit on a shelf as a reference for the architect or designer. Other marketing tools include sample tile boxes, brochures, counter top promotional boxes, mdf handles, basically anything using mdf and card.

 

Folex International have an experienced and professional workforce that are extremely competent in making a customers idea become reality. A quick phone call or email to our administrator is all that is needed to get matters moving, so whether a sample board, wallet, cradle, brochure Folex International can provide everything a client needs to promote ceramic and porcelain tiles.

It has been a very strange summer with record temperatures across the whole of Europe, this has an effect on everything. In a manufacturing environment it means that Folex International, when producing ceramic tile sample boards, have to ensure that all employees whether in production or administation are cared for properly. Many are enjoying this spell of very hot weather but the majority of Folex International employees continue to work as we do not close like many other Spanish manufacturers. We have orders to be produced, deadlines to achieve, just because it is August and many close does not mean we have this luxury. Many of our Clients are in countries where a shut down does not exist, others have the Cersaie exhibition to plan for and therefore this means sample boards for ceramic and porcelain manufacturers need to be available once they return after their holiday. For those countries where a shut down does not happen they are still out in the market place promoting ceramic and porcelain tiles therefore we need to fulfil their orders. Of course everyone wants to be top of the queue but that also creates a problem in itself because our main suppliers of mdf and paper also shut for this month, though we plan accordingly it is not always possible to be exact as sometimes an order for ceramic tile display boards arrives that you had not accounted for in the planning of stock.
 
It is a nice position to be in though, we can enjoy the weather after a day's work knowing that many of our Clients are happy enjoying the sunny days in the knowledge that the orders are being progressed by Folex International.

JULY ' 18


The words "We Never Close" is very apt regarding Folex International. With the summer recess starting to take place and Factories, Governments throughout Europe start to look towards the August holidays, Folex International suddenly get a surge of enquiries and production increases as everyone wants to get mdf sample boards for ceramic tiles before the shutdown commences.
 
It is always a difficult time because our suppliers all close from late July until early September but Folex International plan accordingly and remain in a position to keep production going so we can keep on fulfilling our clients needs for ceramic tile sample boards. It is very important that Folex International respect the needs of our clients and we are grateful for the understanding and co-operation shown by these clients, we are very experienced in controlling our stock requirements, particularly in mdf at all times of the year and especially during this long summer closure. Our 2 main requirements in making display boards for ceramic and porcelain tiles are mdf and paper, the former material is supplied by a very limited number of suppliers who all have an extended summer break so it is crucial we build up our stocks accordingly.
 
No sooner are the ceramic tile producers back working after the holiday, that everyone disappears to Bologna for Cersaie, the major ceramic and porcelain exhibition, that many of our clients exhibit at and will need the ceramic tile display boards made during August by Folex International. This is one of many reasons why we at Folex International do not close.
 
We wish you all a very nice summer holiday.

Folex International's main item of production are ceramic tile sample boards but we also produce many ancillary items for the ceramic tile industry. There are many marketing products that we can offer to enhance the sales of ceramic and porcelain tiles. If you require sample boards made from mdf to promote ceramic and porcelain tiles then you probably need to look at cradles to hold these display boards, Folex International make many different styles and formats.
 
Similarly many Clients promote products through architects and designers so they need to think of the best method to show these products, again Folex International are able to help as we produce many different styles of sample walllets to enable ceramic and porcelain tiles to be displayed in a book format that can be very useful for those architects and designers.
 
We also make counter top display systems, boxes to hold ceramic and porcelain chips, brochures basically anything in card, paper or mdf is our speciality.
 
As already mentioned Folex International's main product is mdf sample boards and for many years clients just used plain boards but now more and more are using picture boards, a very simple way of showing ceramic and porcelain tiles in domestic or commercial situations. Provide Folex International with an image and we will turn it into a sample board made of mdf with a design that will enhance the image of your company in the retail market.
 

 

All this design and production capability makes Folex International Europe's leading specialist in the marketing of ceramic and porcelain tiles.

JUNE '18


The importance of ceramic tile sample boards should not be under estimated when it comes to marketing of ceramic and porcelain tiles. Folex International are the largest producer of display boards and make everything to the exact requirement clients require. We can offer numerous shapes and many sizes plus we can make sample boards from many thicknesses thus allowing client the opportunity of displaying tiles of many different size formats. With the increase in the size of porcelain and ceramic tiles we have noted that customers are inclined to look at a bigger and thicker sample board. Naturally clients need to be aware that the larger and heavier a board is then the transportation and carrying becomes more difficult. So what better than to use a picture board, this shows the image of a ceramic and porcelain tile and thus saves the need for heavy boards. More and more clients are looking at picture boards, a very simple and effective method of showing ceramic and porcelain tiles.
 
Why not discuss this possibility with Folex?
 
All we need is the image, you tell us size, shape and thickness you want and we can do the rest. We will provide a sample for your approval.
 

 

Sample boards are a very effective method of displaying ceramic and porcelain tiles in the retail and distribution market so just contact Folex International and between us we can produce the pefect marketing tool to show off your ceramic and porcelain tiles.

How do you service Architects with samples, how do you ensure that your retail clients have your product on display? Folex International can supply everything to satisfy all your requirements. We can make ceramic tile sample boards with a shape, size and colour to your specification in fact everything Folex does can be considered bespoke. Sample boards sitting in cradles are ideal for retail showrooms and Folex International can supply everything to promote ceramic and porcelain tiles. A recent trend over the last few years is to produce picture boards, this gives the end user an idea of how that particular ceramic tile will look insitu. It is a simple process as all we need is an image and we can do the rest, all the client then does is sign off the proof and then we can print, this is an inexpensive form of marketing. Sample boards and cradles to display ceramic and porcelain tiles an effective way of marketing.
 
So how do you service Architects, our suggestion is to use sample wallets, again an inexpensive market tool made by Folex International, Architects are not able, in many cases, to take sample boards but a sample wallet with ceramic tile and porcelain chips are an ideal way to furnish architects with ceramic tile samples. Sample wallets are designed to the Client's specification.
 
So you can see Folex International, Europe's no 1 producer of sample boards for the ceramic tile industry, offers so many other solutions for the manufacturers, importers and distributors of ceramic tiles.

Folex International, Europe's no 1 manufacturer of sample boards for the ceramic tile industry, realise the importance of providing a comprehensive design service to compliment and assist our clients in the production of picture sample boards. Picture boards are a very important part of the marketing of ceramic and porcelain tiles and more and more clients are talking to us about this side of ceramic tile promotion. We naturally continue to produce many plain colour logo sample boards to display ceramic and porcelain tiles, this is still our main production, all we need is for the client to select a colour using a pantone number and then supplying the logo, our team then provide the design for approval. We only need size, thickness and shape and within a few weeks we have a matt or gloss board manufactured to the clients bespoke design.

 
MDF sample boards are a very important marketing tool for the promotion of ceramic and porcelain tiles whether just plain or as a picture board, Folex International are very pleased to be able to offer a design service for our clients to ensure that they get the finest product to help with the promotion of there ceramic and porcelain tiles.

MAY '18


We have been producing "picture" boards for manufacturers for many years but now ceramic tile distributors are asking Folex International to make these room set boards so that the ceramic tiles/porcelain can be shown in a format that the general ceramic tile buying public can see the product insitu. Though the internet is becoming more prevalent in the buying of ceramic tiles it is still very important for people to see how the tile might look in a bathroom, kitchen, porch etc therefore a board showing a picture of a ceramic or porcelain tile in a room setting is very important. It is also a very simple process and inexpensive too. All Folex International require is an image sent in a format such as "in design" and then we can print very easily a proof which is then approved by the client prior to production. These picture boards can be done in a gloss or matt laminated finish to the specification the client requires. This process is something Folex International does every day for the ceramic tile manufacturers.
 
As they say "Every picture tells a story".

Folex International are specialists in marketing material for the ceramic tile industry. Most in the industry know the Company as producers of mdf sample boards but we have many strings to our bow. The Group is made up of two companies, Folex International and Tonos, the latter specialises in printing anything on paper or card thus we are therefore in a strong position to provide all various marketing tools for the ceramic and porcelain industry. Display boards for ceramic tiles are a very important part of our portfolio, clients throughout the world regard Folex International as the main supplier of this form of marketing but equally we are producers of sample wallets, brochures, display boxes and just as important the manufacture of display cradles. We are therefore in a very strong position to supply all the ceramic tile distributors, specialist tile suppliers and retailers with the tools to market their business and ceramic/porcelain products.
 
Folex International have a specialist design department that can help clients develop the right image prior to printing, our experts are able to advise whether the images supplied by clients will be suitable, often we give advise to our clients to make ammendments to the designs submitted, equally, because many clients have their own marketing departments the designs submitted do not require change. Our aim is to make sure our clients receive the best quality marketing tools, something of great importance for the promotion of ceramic and porcelain tiles.

They say every picture tells a story, well this is certainly the case when clients decide to use Folex International to produce mdf image sample boards. These display boards that show an image gives the Client an ideal opportunity to see how a tile will look insitu whether in a bathroom, kitchen, patio or anywhere in the home. It is also an inexpensive way to show an area of tiling that in some cases a single tile is not able to do. Folex International have promoted the image sample board for ceramic tiles quite extensively over the last few years and now many customers are taking the opportunity of our expertise to develop picture sample boards. It is still very important to have plain ceramic tile sample boards but to have an image printed at the same time is a distinct advantage when trying to promote a ceramic or porcelain tile. The eye is able to see exactly how the tile would look rather than the mind trying to imagine how it might look. More and more Clients are turning to Folex Interhnational to discuss and produce image display boards for ceramic and porcelain tiles. Our picture boards certainly do tell a story.


APRIL '18

Spring means one thing in the ceramic tile industry and that is another exhibition but this time in the United States. Coverings will be held in Atlanta from 8th to 11th May, this is a major exhibition for Folex International to show off our marketing tools to the American and Canadian ceramic tile distributors. As Folex International are major suppliers of mdf sample boards for the ceramic tile importers in the the US & Canada it is vital that we have a presence, so in conjunction with one of our importer clients we will be exhibiting ceramic and porcelain sample boards both plain and picture, sample wallets, cradles, brochures, boxes, in fact all the marketing products that is produced by Europe's no 1 producer of display boards and ancillary products.
 
 
The US & Canada are major ceramic tile markets so it is an opportunity for manufacturers from Spain, Italy, Brazil and other countries to show the ranges that they have in their portfolios, of course much of this product will be shown on mdf sample boards made by Folex International, therefore equally it provides us with an apportunity to see many of our european clients too.
 
Safe journey to all those attending and enjoy the exhibition.

Without Clients you have no business therefore it is important that you keep in touch with them as often as required. This can be done by email, phone calls or personal visits. Folex International as the leading producer of mdf display boards for the ceramic and porcelain industry are no different to any other business, we need to communicate in the right way. Recently our CEO has visited certain Clients, along with the Agent, in both Canada and the United Kingdom. It is important that from time to time contact is done person to person, it can be easier to understand what a client requirements are or we as supplier can show what we have in our portfolio. At this time of year travel can be difficult particularly in Canada were the temperature can be as low as minus 20, fortunately for our CEO the Uk was above the freezing line.
 
Folex International are now the leading company in marketing material for the ceramic tile industry, our main expertise is sample boards made from mdf, papered and laminated in either gloss or matt but equally we specialise in cradles to hold the display boards, sample wallets, boxes, brochures, anything either in mdf or cardboard that can help promote ceramic tiles and porcelain. We are always looking at adding to our portfolio of marketing products so that we stay at the front of what ceramic tile Clients require. Folex International offer a bespoke product, we listen to your needs and act accordingly, similarly because we have a design team we can help put our clients thoughts onto paper. We are the leaders and our aim is to look after all our clients so that we can stay at the top.

MARCH  '18

How do you best show a ceramic tile and how best to display ceramic tile sample boards. It is becoming more noticeable that clients are looking at this matter quite closely. The importance of a "picture" board to show a ceramic tile insitu is becoming more apparant as many clients are talking to Folex International about these image boards. It is very simple to do as well because all we need is a jpeg image and we can print the board in matt or gloss. These image boards show how a ceramic or porcelain tile can look in a kitchen, bathroom, patio or wherever, thus giving the end user an idea before they make a final decision on which ceramic tile they would want to choose.
 
Having produced a bespoke board whether just plain or with an image clients need to decide how to display these, a very simple method is to use one of the cradle or display stands that Folex International produce. Our website shows many cradles to display ceramic tile sample boards but equally clients may have their own ideas so a drawing is all that is required for Folex International to make a bespoke item for the client.
 
We are the leading producer of display boards made from mdf for the ceramic and porcelain industry, similarly we can arrange display stands, cradles, thus Folex International are at the forefront of marketing initiatives.
 

Another week where an Exhibition offers Clients the opportunity of seeing what new products are being released, this time you need to be in Sao Paulo, Brazil. Folex International, Europe's largest producer of display boards for the ceramic tile industry, used to supply the Brazilian manufacturers with mdf sample boards but currency and logistics meant it became an area difficult to supply. Folex International supply many countries in the World though and are always looking to develop new markets and clients, we have a network of Agents and Representatives promoting mdf ceramic tile sample boards. To manufacturers we offer "picture" boards, boards that show an image of a room setting, to distributors & retailers often just a plain logo board so that they can display product, of course manufacturers also buy just plain boards too, the one thing that is on offer to everyone is a "bespoke" service, just choose your shape, thickness, size and colour, for the latter all we need is a pantone number.

 

Having selected a sample board to show your ceramic tiles then how do you display these boards, Folex International offer many styles of display stands made from mdf then painted using a RAL number for colour selection.

So Folex International might not supply every market but we do supply everything a client needs to display ceramic and porcelain tiles.


FEBRUARY '18
Folex International sell mdf display boards for ceramic tiles to many markets throughout the world. Some markets are well established, others are new and need development. Folex have Agents in most of the countries they sell sample boards in but it does also require that a representative of the company travels too. Some markets require just a day or so to visit others it means being away for 10 days or more.
 
 
Markets like Canada and the USA require a lengthy visit because of the travelling between clients and therefore our CEO has to plan quite fastidiously a visit to these markets because it requires many hours flying between various cities and towns. MDF sample boards are sold in big quantities to the ceramic tile distributors and importers in Canada & the US, both markets sell huge amounts of square metres of ceramic and porcelain tiles therefore the need to purchase mdf display boards to show these tile ranges. Folex International work closely with all our clients because every sample boards produced is bespoke, it is specifically made for that client so it needs co-operation, discussion and planning to make sure that the end product is what our customer requires. The internet is great for communication but often it needs that personal visit from a representative to bring the business relationship together.
 
As Europe's leading producer of sample boards made from mdf for the ceramic and porcelain industry we at Folex work closely with our clients and are proud of the service and quality we offer and the support we provide throughout all the markets we sell our sample boards and ancillary marketing products.

Cevisama has come and gone and visitors throughout the world will have visited the many Stands to see the new products on display from the various Factories. New ranges bought need to be promoted and marketed, this is were Folex International can help because as we are Europe's leading producer of ceramic tile sample boards made from mdf. Visitors will have seen sample boards on most stands, all with varying shapes and sizes but many made by Folex International to the design specified by the client. Sample boards for the ceramic tile industry are made from mdf in a bespoke shape and colour as ceramic tiles become larger so do display boards. Many other ways of displaying ceramic and porcelain tiles include sample wallets, sample cards and handles made as a small display board all part of the Folex International portfolio. Having bought sample boards to display ceramic tiles clients need cradles and stands to place the mdf boards in, this is another product that Folex International produce. As a company Folex Inernational produces everything a client needs to market and promote those ranges that were bought at Cevisama last week.

JANUARY '18

7 days to go to Cevisama when the ceramic tile industry participates in the fine hospitality Valencia has to offer. Cevisama is a key exhibition in the calender for those distributors, wholesalers and retailers to view new ranges being offered by the exhibitors. Folex International for many years were a major exhibitor showing there range of mdf sample boards for the ceramic tile industry, though in recent years no longer have an active participation but that does not mean we will not be represented, many factories will be using display boards showing the new porcelain and ceramic tiles they are offering clients and these will be made by Folex International, europe's major producer of mdf display boards. Similarly many ancillary products made by Folex International will be on display, these include sample wallets made from card, cradles/donkeys made from mdf and in many cases brochures and catalogues which will have been made by our sister company Tonos. Many visitors will already be clients of Folex International, visiting from many countries including Canada, USA, United Kingdom, Ireland and most European states, our Chief Executive Officer will be visiting the Fiera daily so hopefully our clients will have an opportunity to discuss mdf sample board requirements to display any new ceramic and porcelain tiles they might have purchased. Please enjoy the friendship and hospitality Valencia will have on offer.

This is a busy time for Folex International as we are producing sample boards for ceramic tile companies exhibiting at Cevisama, the Spanish Ceramic Tile Exhibition in Valencia from 5th - 9th February.
 
It is many years now since Folex International last exhibited at this exhibition but we will have a presence because many of our clients have commissioned Folex to make ceramic tile display boards. On many stands visitors will see picture or plain boards made by Folex International, these boards made from mdf will have been bespokely made for clients. Picture boards have become very popular as a marketing tool for ceramic and porcelain tile manufacturers, inexpensive for what they offer the client. Our portfolio extends beyond sample boards, we make cradles, sample wallets, brochures all with a bias towards the ceramic and porcelain tile industry.
 
We hope that the exhibition will be graced by your presence as it is important that major exhibitions are supported by those within the ceramic tile industry. 

Firstly may we wish all Clients a successful 2018 and hope that everyone had an enjoyable christmas. It is this time of the year that suppliers look at prices and unfortunately the suppliers of the mdf used in the production of ceramic tile sample boards have announced a considerable price increase, similarly so have the suppliers of paper. As a competitive manufacturer of mdf sample boards we have to consider the effect these major increases will have, Folex International have decided that we will only pass on part of that increase.
 
January is a month to plan for the forthcoming year, whether it is buying sample boards for ceramic tiles, sample wallets to promote to the specifiers, cradles to hold the ceramic tile sample boards Folex International can provide all your marketing needs. As Europe's major manufacturer of mdf display boards for the ceramic tile industry, we have the necessary experience to help with the design of your bespoke ceramic tile sample board or sample wallets, so please do not hesitate to contact our commercial department who will only be too pleased to help.
 
We wish you all a Happy New Year.

DECEMBER '17

Though it is a wonderful time of the year, a time when children burst with excitement at the thought of the presents they might get, it is also a time when manufacturers have to look at costs and December seems to be the month when suppliers impose price increases. MDF sample boards for the ceramic tile industry are no exception. Folex International have been informed by the suppliers of both paper and mdf that they will be imposing a price increase as from January 1st. Display boards are a vital marketing tool for the ceramic tile and porcelain industry and Folex International are aware of the overall cost of all promotional material, therefore when we are imposed with price increases we have to consider all options. It does appear that not a year goes by without suppliers imposing price increases, unfortunately we are not in a position to absorb the cost of the paper and mdf used in the production of ceramic tile sample boards. We are therefore having to impose an increase in January in line with the % our suppliers have notified us of. One could say that the Festive season and price increases for mdf display boards go hand in hand.
 
Folex International would like to take this opportunity of wishing all clients a Merry Christmas.

The sudden change in weather in many places around the world has again brought forward the discussion of climate change and everything ecological on this planet. Folex International are very conscious about the environment and we are very pleased that all our mdf sample boards made for the ceramic tile industry are made from eco friendly material. We are very concerned about the ecology and therefore our clients can be assured that when they purchase display boards from Folex International they also can claim to be user friendly. MDF sample boards and display stands are used in many countries throughout the world and therefore it is good to know that we as a business are ecologically friendly. Folex International are Europe's largest producers of sample boards for the ceramic and porcelain tile industry and we maintain a very high standard of production to meet all the necessary requirements with regards to the ecological legislation. Existing clients already support a consciencous manufacturer but any new client who believes in being eco friendly can be confident that ceramic tile display boards from Folex International will meet all requirements.

NOVEMBER '17

At this time of the year you look back at what has happened and look forward to what might happen. It is important for any business to analyse the client list and to see whether you have new clients buying ceramic tile sample boards and whether during the same period you might have lost clients. With not many manufacturers of ceramic tile sample boards made from mdf there is therefore a limited number of options. Folex International has a very loyal customer base and therefore we are very appreciative of the support they give us each year but as with any business you can only grow by increasing the business with those loyal clients or look for new clients who need to buy mdf sample boards for ceramic tiles. We at Folex International can look back with a certain amount of satisfaction that we have been fortunate to add to our customer base during this last 12 months, more mdf ceramic tile display boards, more display stands and just as pleasing clients requiring some of our ancillary products such as sample wallets. We at Folex International are the leaders in the manufacture of sample boards but we also have a good portfolio in display stands, sample wallets, counter top exhibitors and many things related to the ceramic and porcelain distribution and marketing. Folex International can fulfill all your marketing needs when is comes to ceramic and porcelain tile distribution.

As we get closer to Christmas and the expected shut down from Clients and suppliers for 10 days or more, we need to plan our supplies of mdf so that we can continue to produce the sample boards for ceramic tiles that those Clients will require early in the new year. Folex will continue production of ceramic tile display boards during the festive season as many of our clients will have placed orders so that they can replenish the stock of sample boards from January 2nd. A new year and new hope so our clients will be keen to start the process of merchandising existing and new ranges as soon as they return from the Christmas & New Year festivities. It is important for us though that our clients look at their requirements for January now so that we can ensure we have sufficient and the right mdf to make these sample boards for ceramic and porcelain tiles. By our clients forward planning we can fulfill their needs, any delays could cause some problems early in January because the suppliers of mdf close for nearly 3 weeks over the festive season. By notifying clients now we hope to alleviate any problems they have in the early stages of 2018, we know how important display boards for ceramic and porcelain tiles are, plan now and benefit later.

We have mentioned often the ancillary products that Folex International produce and we have noticed recently an increase in enquiries for ceramic tile sample wallets and display stands. Folex International have always been renown for being Europe's largest producer of sample boards for ceramic tiles but perhaps clients are not always aware that we do produce many alternative marketing tools such as sample wallets, stands, display boxes etc, these are very essential products in developing further sales of porcelain and ceramic tiles. Display boards made from mdf is the first choice as a marketing item and a very important method of displaying ceramic and porcelain tiles but of course these need to be shown somehow and therefore cradles/donkeys are part of the package. Sample wallets are very much aligned to the architectural and design sector of the ceramic tile industry and become the bible for many in this particular profession, they become a book of reference and are very easy to handle.
Folex International are a company offering many alternatives for the ceramic tile industry, anything in mdf or card is our speciality, we can offer a bespoke service that gives an individuality to our clients whether that be sample wallets or ceramic tile display boards. Europe's no 1 producer.

OCTOBER '17

With the increase in the size of porcelain and ceramic tiles, Folex International has seen an increase in requests for pricing of larger and thicker mdf boards to cater for larger sized product. How times have changed when all we needed to produce were boards in 4mm thickness because when we started production the market made tiles in sizes 15x15, 15x20 & 20x25, 30x30 and 45x45 but now we see ranges in excess of 100 in height so the need for taller and stronger ceramic tile sample boards has become more prevalent. This is progression and of course Folex International being Europe's major producer of ceramic tile sample boards, has been able to adapt its production to cater for this increase. Of course this can create a problem for the Salesman, how do you carry a board 100 high, well we recommend sample boards with handles on the side then boards can be carried like a suitcase.
Ceramic tile sample boards made from mdf and laminated in paper in a colour of the customers choice and their logo are, as we have said before, a vital element in the merchandising of porcelain and ceramics. Folex International are the leaders in ceramic tile sample boards and we are able to provide boards larger and thicker to cater for the increase in sizes.

The most important exhibition in the Ceramic Tile calender convenes next week in Bologna, importers, distributors, retailers, architects will all congregate in the historic Italian city of Bologna. Folex International, europe's largest producer of display boards for the ceramic tile industry will not be exhibiting but the CEO and the Agents will all be in attendance. It is many years now since Folex International participated in this exhibition but it does not mean we do not consider it unimportant, far from the contrary that is why we will still have a major presence with key personnel being their as visitors. Sample boards made from mdf are a very important tool at exhibitions, though most stands have fixed displays there are still many ranges that need to be shown and therefore the use of mdf display boards will be to the forefront. Many of these will have been produced by Folex International as we supply mdf sample boards to many ceramic tile manufacturers throughout the world, in particular Spain and Italy, both countries with a strong presence at Cersaie. Folex International hope that the exhibition is successful for both those who are exhibiting and those who are visiting, an exhibition that generates interest for everyone can only be good for the ceramic and porcelain industry as a whole, the more interesting product on display that encourages sales then the need for those products to be displayed and therefore we at Folex International hope that more sample boards will be required. We wish everyone attending Cersaie an enjoyable and successful exhibition.

Folex International are Europe's largest producers of display boards for the ceramic tile industry but through its sister company Tonos we are also producers of sample wallets, folders, desk top displays, brochures - basically anything printed using card. Tonos have a very fine reputation for the quality of print and are used by many European ceramic tile manufacturers to produce all that is required for promotion of ceramic and porcelain tiles. We have mentioned many times how Folex International can help all Clients with the promotion of their ceramic and porcelain tiles and it is very worthwhile discussing with Folex as to how we can help further your company image particularly if you are involved in the design and architectural side of the industry. Sample wallets are a necessity when dealing with architects and designers, you can show many ranges in a booklet specially designed to your specification. It is all about image and in conjunction with Folex International we can create a bespoke item for our clients. Folex International are a very diverse organisation producing sample boards made from mdf, donkey cradles made from mdf, sample wallets made from card, counter top boxes similarly from card and brochures using the best quality paper. The companies in the Folex International Group are very experienced in producing what our clients require so when you think about how you can promote yourselves and your ranges just think Folex International, we cover everything you need to be at the forefront of the ceramic and porcelain tile industry.

October is here and autum is now with us as the leaves fall from the trees. Clients have returned from Cersaie with many ideas about the ranges they might launch in 2018. So equally thoughts must turn towards how these products can be promoted. Well, we at Folex International are at the forefront of the ideas league. As major producers of display boards for the ceramic and porcelain tile industry we can help with the promotion of any new products, we can just provide a basic sample board made from mdf, laminated or not, similarly we can, in conjunction, with our Clients make a bespoke board with pictures, logo and in a colour of their choice. MDF sample boards for the ceramic tiles are a very effective way of promoting new product and all our Clients need to do is, in conjunction with Folex, decide on size, shape, colour and in many cases just provide the logo & photograph and we can do the rest. Obviously with ceramic tiles being manufactured in larger sizes then we can produce bigger boards, if the tile is too large for a board then we can provide handles that can be glued to the tile. Another idea for larger tiles is put the handle on the side of a mdf display board as well as the top, this enables carrying so much easier. Folex International has many ways we can help our clients when it comes to mdf sample boards, so when planning for 2018 ranges be sure that Folex International can help, we are just a phone call or email away and our expert staff can help you decide how to display ceramic and porcelain tiles to the best.
 

SEPTEMBER '17

With Bologna Airport having probably the busiest week in the year as visitors to Cersaie gather from all over the globe we know that on every stand will be mdf sample boards to show the ceramic and porcelain tiles that every Factory will be promoting. The importance of ceramic tile sample boards will be very evident because with limited space these boards enable manufacturers to show as many products as possible. If the manufacturer realises the importance then our distributor and retail clients do likewise. Space is limited, like hotel rooms are this week, therefore the need for the use of mdf ceramic tile sample boards are of paramount importance. Our boards now come in many sizes as the industry starts producing larger format tiles, we also produce many picture boards as this is an excellent way of showing a ceramic or porcelain tile insitu, all we need is a photograph in pdf form sent and we can do the rest. It is not an expensive way of promoting your product.
As you visit the Stands just note the different types of ceramic tile sample boards, plain, large, small, picture - many made by Folex International, we are Europe's leading producer of mdf display boards and we are here to help existing, new and potential clients alike.

The most important exhibition in the Ceramic Tile calender convenes next week in Bologna, importers, distributors, retailers, architects will all congregate in the historic Italian city of Bologna. Folex International, europe's largest producer of display boards for the ceramic tile industry will not be exhibiting but the CEO and the Agents will all be in attendance. It is many years now since Folex International participated in this exhibition but it does not mean we do not consider it unimportant, far from the contrary that is why we will still have a major presence with key personnel being their as visitors. Sample boards made from mdf are a very important tool at exhibitions, though most stands have fixed displays there are still many ranges that need to be shown and therefore the use of mdf display boards will be to the forefront. Many of these will have been produced by Folex International as we supply mdf sample boards to many ceramic tile manufacturers throughout the world, in particular Spain and Italy, both countries with a strong presence at Cersaie. Folex International hope that the exhibition is successful for both those who are exhibiting and those who are visiting, an exhibition that generates interest for everyone can only be good for the ceramic and porcelain industry as a whole, the more interesting product on display that encourages sales then the need for those products to be displayed and therefore we at Folex International hope that more sample boards will be required. We wish everyone attending Cersaie an enjoyable and successful exhibition.

Through these weekly blogs we have tried to cover the areas in which Folex International can help the ceramic tile and porcelain industry with the marketing of their products because we believe that we can increase sales for our clients if they are aware of all the products that Folex International manufacture. When clients deal with Folex International they are working with a company with over 20 years experience in the industry, when you want to buy sample boards for the ceramic tile industry, whether you want to buy sample wallets for the architectural client, whether you need cradles or donkeys to display the sample boards you can be assured that you are dealing with the experts, employees that have experience, many who have been working for Folex for most of those 20 years. Whether a manufacturer, whether a distributor, wholesaler or retailer, marketing is an essential expenditure in promoting your business and therefore sample boards made from mdf are very much part of this promotional business. Folex International are to the fore, we are Europe's leading supplier of sample boards for the ceramic tile industry.
The word whether has been used a bit in this article but as we now reach the month of August we hope that the other "weather" is kind to you all and those that are about to start your holiday have an enjoyable and relaxing time.

AUGUST  '17

We at Folex International are always looking at ways of increasing our sales of display boards for ceramic tiles, it is only natural for a company that has been supplying sample boards made from mdf for over 20 years. You cannot be complacent and therefore the "ideas" department are continually thinking of how we can add to the portfolio we supply. If clients visit the product page on our web site they can see how we have developed over the years. From the basic mdf sample board we introduced a Tower made up of 8 mdf display boards clipped together so that 8 ranges can be shown on this cube. We have developed counter top boxes so that things like mosaic can sit in these displays, cradles/donkeys so that the sample boards can sit nicely in a presentation, sample cards and wallets so that the sales teams can present ceramic and porcelain tiles to architects and designers. It has been mentioned many time but a very effective way of displaying products is to use photographic sample boards to show how ceramic or porcelain tiles will look insitu. Our core business though is supplying mdf display boards for the ceramic tile and porcelain industry throughout the world. Many clients have their own ideas how they would like to display product and they will talk to us, give us a brief outline and then we go away and develop that idea for them, many ideas are bespoke to individual clients. Folex International are innovative but also willing to listen, it is important we all work together to provide the ideal marketing tool for our clients.

How important are picture boards for the marketing of ceramic tiles? Well we at Folex International believe them to be of great importance as so do many of our clients. If you are trying to promote products then many end users struggle to imagine what a ceramic tile might look like insitu. MDF sample boards with a room setting photograph can solve that imagination problem, the end user can look at a picture and feel the tile so they are getting the best of both worlds. Display boards for the ceramic tile industry are very important to manufacturers and wholesalers and that is why we produce many ceramic tile sample boards with room setting photographs. It is so easy for Folex International to do, it is not expensive and therefore cost effective for those who choose this form of ceramic tile promotion. We are sure it has been said on many occasions " I wonder what they will look like in our bathroom or kitchen", well a room set board helps resolve that dilemma. Sample boards for ceramic & porcelain tiles with photographs give a real sense of purpose resolving that question of how it might look and of course many still like to feel the product so a room set board solves both questions. So next time you want to increase sales of a specfic range talk to Folex International as to how a room set board can be of benefit to you.

JULY  '17

Through these weekly blogs we have tried to cover the areas in which Folex International can help the ceramic tile and porcelain industry with the marketing of their products because we believe that we can increase sales for our clients if they are aware of all the products that Folex International manufacture. When clients deal with Folex International they are working with a company with over 20 years experience in the industry, when you want to buy sample boards for the ceramic tile industry, whether you want to buy sample wallets for the architectural client, whether you need cradles or donkeys to display the sample boards you can be assured that you are dealing with the experts, employees that have experience, many who have been working for Folex for most of those 20 years. Whether a manufacturer, whether a distributor, wholesaler or retailer, marketing is an essential expenditure in promoting your business and therefore sample boards made from mdf are very much part of this promotional business. Folex International are to the fore, we are Europe's leading supplier of sample boards for the ceramic tile industry.
The word whether has been used a bit in this article but as we now reach the month of August we hope that the other "weather" is kind to you all and those that are about to start your holiday have an enjoyable and relaxing time.

Folex International, world renown manufacturers of ceramic tile display boards, are also suppliers of many other ancillary products to assist with the merchandising of porcelain and ceramic tiles. Many Clients do use Folex International to produce sample wallets, brochures, cradles and donkeys but equally some have never thought of using Folex to add to their portfolio of products to assist the promotion of ceramic and porcelain tiles. Through our sister company we are able to offer many facilities such as sample wallets, counter displays, brochures, sample cards and much more because that company is a major printing supplier based in Valencia, similarly for basic cradles and donkeys we are able to produce these in our factory in Chiva or if the client requires a more complicated stands then we have a joint operation with a supplier based in Italy. We are a very versatile organisation who can provide merchandising tools for the whole of the ceramic tile industry. Ceramic and Porcelain manufacturers, distributors and wholesalers can get everything from Folex International, so no need to shop around just think Folex International.

The Summer holidays are well and truly with us but for Folex that means business as usual. As a famous night club in the War years said " we never close", so Folex International will continue to be producing mdf display boards for our Clients. We often say that things go a little quiet at this time of the year as many of our Clients look towards the Spanish beaches but we still cannot relax as the production of sample boards for our ceramic tile clients must continue. It is a difficult time establishing our mdf requirements because we do not know how much will be required during this period to produce display boards and with our suppliers closing for a 6 week period it needs careful planning. Fortunately our Clients are experts at forward planning and therefore we are able to order the mdf sheets well in advance to ensure continuos production of ceramic tile sample boards. It is an important time of the year because as soon as the holidays are over many of our ceramic tile customers are planning for the most important exhibition in the ceramic tile industry - Cersaie in Italy in late September. So please enjoy your holiday but Folex International will continue to be at full production making display boards for our ceramic and porcelain clients.

JUNE '17

With Europe basking in unusually high temperatures the thoughts of many Clients must be turning towards the forthcoming summer holidays but for Folex International this means a build up of orders for mdf ceramic tile sample boards to beat the factory closures. Many Clients have recently been thinking about the wider use of display boards for ceramic tile promotions, certainly we as a company have been asked about larger sized boards, thicker sized boards of late and boards of a special nature. All this is well within our capacity as we as a company are keen to embrace the ideas of our Clients, as we have said many times all boards are bespoke and give each Client its own individuality. Of course these requests come at a time when many of our suppliers are getting ready to close for August but as we plan ahead for the supply of mdf to cover this period, our Clients can be assured, that because Folex do not close, we will continue to supply ceramic tile sample boards whatever size, shape, design is required. Our Clients needs are our priority and during this period of closure for many, we will look on in envy as others enjoy the sunshine but with the knowledge that the sample boards for our ceramic tile clients continue to be produced so those valued clients are able to continue their marketing and merchandising of ceramic and porcelain tiles. Enjoy this unusually warm weather.

The result of the United Kingdom election certainly was a surprise to many. Who thought 5 weeks ago that the Labour party would close the gap on a Conservative party that had such huge popularity. Now in France a new party formed only 12 months ago looks like being the rulers of French politics. How does this effect Folex International, Europes major producer of sample boards for the ceramic tile industry. Well the chances now of the United Kingdom negotiating what was termed a "hard brexit" have diminished so that the likelihood of free movement of labour and goods will continue, so the possibility of a tariff on ceramic tile sample boards is less likely. How did this change in the United Kingdom take place in such a short period, well it is believed the younger generation were motivated to vote with many promises, including free tuition, similarly the promise of higher taxation on certain individuals and companies seemed attractive to many. The latter could have had an effect on companies within the ceramic tile industry, what that might have meant for the sale of ceramic tile display boards one could only guess, that is no longer a concern, therefore, hopefully,  we can look forward to continued growth in the sales of marketing products for the porcelain and ceramic tiles such as mdf display boards, cradles, sample wallets everything made by Folex International. Hopefully a period of stability will prevail, currency is a major concern when buying products from Europe therefore it is hoped that after the initial decline in the currency exchange rate, that will now reverse so that Clients buying ceramic tile sample boards can get a fair exchange rate. It will be all very interesting over the next few months.

As we get into June Folex International must think about the next few months production plans as the suppliers of mdf, which is the product we use for our ceramic tile display boards, will be closing for the summer holidays. Traditionally businesses in Spain shut for the month of August, we at Folex continue production during this month but our mdf supplier closes for the whole month, therefore we need our clients who buy ceramic tile display boards to plan their requirements so we can make sure our supply of mdf is not compromised. Planning both for our Clients and ourselves is vital, we do not want to give any delays to our clients and we do not want our clients being without a vital tool in the promotion of ceramic and porcelain tiles. The days have gone when all we had to worry about was 4 & 5mm thick mdf, as ceramic tiles have got bigger and heavier then our clients have moved into 6 & 8mm mdf, therefore we need to look at our stock requirements more closely. It is very nice to enjoy a holiday but we know our Clients must continue to be active in promoting ceramic tiles and therefore whether it be June, July, August or September we know we must continue to supply mdf ceramic tile display boards. So we all need to plan accordingly.

MAY '17

Quality and service are of extreme importance in any business. We know Clients are price conscious but when purchasing ceramic tile sample boards it is not just about price because you must have good service and excellent quality. Folex International try and pride themselves on offering eco friendly display boards for the ceramic tile industry in a production process that gives a quality that we as manufacturers can be proud of and our Clients know that any tile display boards will give an impression that they are of the leaders in the area of the ceramic tile industry whether as a manufacturer, distributor, retailer or specifier. Image is very important in marketing so we at Folex work closely with our clients to ensure that they receive a bespoke ceramic tile sample board. Our mdf is of first quality our printing and laminating process uses the most modern techniques and therefore Clients can be assured that Folex International offer a quality and service befitting of being a leader in the field of porcelain and ceramic tile sample board production.
MDF Sample boards for the porcelain and ceramic tile industry - Think Folex International.

Elections taking place in both United Kingdom and France over the next month could have a serious effect on the economies of both countries. The belief in the UK is that the current government is likely to win with a greater number of seats, this surely will be good for the economy and possibly encourage more domestic spending. Folex International, like most businesses, need a successful economy in the markets they sell ceramic tile sample boards. If the end user has confidence to spend on domestic refurbishment then the supplier will have confidence to invest in porcelain and ceramic tiles which then means they invest in marketing material to promote those products, so as Europe's main producer of display boards for the ceramic tile industry we as a company can benefit. Also a successful economy can increase public spending and therefore those involved in the specification market will need marketing tools to promote products so why not use porcelain and ceramic tile sample wallets, another product Folex International offers to the market. These can be designed to your specific specification. Folex International are extremely versatile in the marketing of ceramic and porcelain tiles.

The whole world buys ceramic tiles but strangely enough not everyone buys ceramic tile display boards, so those that do not use them are missing out on a marketing tool. MDf display boards are such an essential tool for the promotion of ceramic tiles and porcelain. how can you show porcelain and ceramic in showrooms with limited space or those showrooms that have many products from all the various distributors.  We often discuss the need for marketing tools in our industry and Folex International are certainly at the forefront of what is required by Clients, we produce sample boards in many sizes, thicknesses and shapes. It would be nice if we could expand our market into areas that for some reason do not purchase display boards, I can see our sales team travelling to the jungle of Borneo to sell ceramic tile display boards but then we would be distracted by the orangutans! With seriousness any market not currently using ceramic tile display boards should be thinking of contacting Folex International to discuss the most popular and effective way of promoting ceramic and porcelain tiles.

Should Clients be considering buying thicker mdf sample boards or even consider having both sides papered? As porcelain & ceramic tiles get larger then the need to ensure that the mdf sample board is an adequate thickness to take these ever larger produced porcelain tiles. It is possible for Folex International to manufacture porcelain display boards in various thicknesses, 6 & 8mm are requested more often these days though 4 & 5mm are still the most popular thickness for ceramic tile display boards. Some clients, to give the extra strength when displaying larger format tiles, will use paper both sides. It is very important to consider the durability of a display board hence the need to consider mdf made in these thicker sizes or just paper both sides. Of course doing the latter also enables Clients, should they so wish, to use the one side as a picture board, something most manufacturers do as it enables the end user an opportunity of seeing how a tile might look insitu. So next time you look at that larger format porcelain tile give consideration to increasing the thickness of the ceramic tile sample board or just use the paper both sides and add the feature of a photograph. Folex International are happy to advise you.

APRIL '17

Most in the Ceramic Tile Industry know Folex International as manufacturers of display boards made from mdf but a lesser known fact is that we are also manufacturers of display stands, commonly known as cradles or donkeys plus we are also involved in other marketing tools such as sample wallets, catalogues, counter top cards and we are always in the position to discuss with Clients any innovative ideas that can help promote the selling of ceramic tiles. Sample boards are a very important aspect of the business of Folex International but for architects, designers, specifiers then mdf sample boards are not always practical but an A4/A3 sized sample wallet which can hold colour pieces of tile can be a vital marketing tool. These sample wallets are a cheap form of getting our Clients name and product into the specification market, similarly we make brochures for many manufacturers and this is something else that Distributors should consider from Folex. Our core business has always been sample boards for ceramic and porcelain tiles but we are happy to discuss other projects to help the ceramic tile industry promote itself. Everything that Folex International offers from sample wallets, brochures, cradles and display boards for the ceramic tile industry is all in house.

Easter the most important period in the religious calender means that this weekend has seen our Clients & Staff all enjoy a relaxing few days spent with family and friends. Ceramic Tile sample boards has probably been the last thing we have thought about as everyone relaxed enjoying a beer or a glass of wine. Holidays are crucial for everyone to recharge the batteries and particularly for the employees of Folex International who are dedicated to keeping the Company in the position of being Europe's leading producers of mdf display boards for ceramic and porcelain tiles. It is important that we retain our status but no point in being the No 1 producer unless you provide the quality and service that is important for our Clients. All at Folex International take pride in these qualities in the production of mdf sample boards for our ceramic tile clients whether manufacturer or distributor and therefore any opportunity to enjoy a holiday is most welcome. No sooner does a holiday start than it ends and we all get back to ordering ceramic tile sample boards and the staff at Folex get back to processing these display board orders and manufacturing accordingly.

Coverings starts tomorrow ,4th April in Orlando, the home of Disney World, I wonder if Pluto will be looking to buy some ceramic tile sample boards? It is North America's largest ceramic tile exhibition which attracts buyers from around the world because for some it is an opportunity not only to buy tiles and see display boards for new ranges, it is an opportunity to get some sun, play golf and of course visit the Disney parks. For Folex International, along with it's North America partner, it is an opportunity to display its ceramic tile sample boards to the largest market, as we have an opportunity to consult with Clients from the Americas & Canada. Ceramic & Porcelain tile boards made from mdf are of great importance to distributors and retailers alike in this continent, hence our presence at Coverings. It is also of importance to the Exhibitors because space is always at premium at exhibitions, therefore porcelain and ceramic tiles displayed on sample boards gives an opportunity for producers to show new ranges.
 
Perhaps though it will give Folex an opportunity to sell to another markets.

MARCH '17


The clocks changed this weekend and therefore it means that in the northern hemisphere the weather gets warmer and the days longer, this is of benefit to Folex International because our sales of ceramic tile display boards are more to countries now going into summer rather than to the souhern hemisphere, that is not to say we dont have clients who are now going to start feeling the chill of winter. The benefit we have now is that we have longer hours and warmer climate to travel and sell our mdf sample boards. An example of this is that a recent visit to Canada made travel difficult because of the extreme cold, the summer months means that we can move around and visit our customers who buy mdf display boards for ceramic tiles with ease. Next month we will be exhibiting our sample boards in the US exhibition, Coverings is the United States exhibition for ceramic & porcelain tiles so it is important that we exhibit too. This being in the States means it is in the northern hemisphere therefore our Clients can visit an exhibition in warmer climate and with longer hours, perhaps pschologically this has a benefit when selling/buying ceramic tile display boards. So those in the northern hemisphere enjoy your summer months with the longer hours and warmer weather.


Folex International have, in common with the Valencia Region, just enjoyed a long holiday weekend to celebrate the local "Fallas" Festival. This famous Festival of Fire used to coincide with the Cevisama Fair when many Clients who came to see our ceramic tile display boards would then spend the weekend taking part in this display of fireworks and fires. The origin of Las Fallas goes back to 1496 way before Folex International started the manufacture of ceramic tile display boards. Folex do have a connection to the Fallas of 2017 though by way of the sister company Tonos printing all the programmes for this Festival. Tonos is wholly owned by the Ferriol family and they do the printing of the paper used in the manufacture of mdf sample boards plus the manufacture of sample wallets, another Folex product. The culmination of this week long festival is seeing the whole City lighting up at midnight on 19th March as all the fires are lit. This famous festival coincides with the celebrations that take place in Ireland when they celebrate St Patrick's Day on 17th March, Ireland is another Folex market for mdf sample boards. Festivals take place throughout the world,  Folex International is known throughout the world for the manufacture of mdf sample boards for ceramic tiles, perhaps a celebration of the universal use of ceramic tile display boards should be planned.


Exhibitions come at the end of the summer or early spring and for many years it was important for Folex International to display sample boards at all the ceramic tile exhibitions. Cersaie, Cevisama were very important for us to discuss our clients ceramic tile display board requirements, however, these two exhibitions do not carry the same importance to Folex International now as we turn our attention to the Coverings Exhibition in the United States, this country is now a big export market for our sample boards. Coverings is a major exhibition and as the United States is an important market for ceramic tile sales so follows the need to have a Stand exhibiting our display boards. This exhibition in early April is supported by all major manufacturers and therefore it is a requirement that we , Folex International, stand alongside these producers, many of which are buyers of our ceramic tile sample boards as well as being present in an exhibition that is visited by many Americans buying ceramic tiles and other nationalities. So Miami here we come and one of the benefits of holding an exhibition in the State of Florida is that the weather is a mirror image of the exhibitions in both Spain & Italy. For those planning to visit Coverings make a note to catch up with Folex International and see our porcelain and ceramic tile sample boards.


Being in Sales means that travel is very much part of your role and it is no different when selling sample boards for ceramic tiles. Folex International is a global company selling display boards throughout the world and therefore the person responsible for export often needs to be multi lingual. Being a Spanish based company and using the second most popular language, the mother tongue can be used in many parts of the globe but in many of our other export destinations then we have to rely on another language to sell our sample boards made from mdf. Our market includes many English speaking countries so therefore that has to be an important language for our Export team. One of Folex International's strongest markets for buying sample boards for porcelain and ceramic tiles is North America, including Canada where Ottawa is a French speaking region, fortunately though English is spoken over the whole of the region and therefore we as a company selling display boards can communicate on an international basis as English is spoken by all key employees of the company. Ceramic Tile sample boards are an essential marketing tool in most countries who sell ceramic and porcelain tiles therefore our Export personnel must travel and be capable of having a good use of the english language alongside their mother tongue. Enjoy your travels.


FEBRUARY '17


How was Cevisama for everyone? How did the visitors find the exhibition and what was the reaction from the Manufacturers. Many Stands had fixed displays but everyone still needed display boards to show the ceramic tiles. Many stands just had MDF sample boards to show the ceramic tile ranges so the importance of display boards was paramount at one of the industries leading exhibitions. Though Folex International stopped exhibiting 8 years ago we still have an important part to play in Cevisama, many of our Clients were there either as visitors or exhibitors. Those exhibitors know the importance of having ceramic tile display boards, many with pictures depicting the ranges, our clients who were visitors will have seen these picture ceramic tile display boards and hopefully they will see the benefit as a marketing tool. Even Exhibition stands can have limited space so the use of sample boards to show the ceramic tiles are a valuable marketing tool. Ceramic Tile sample boards can come in many shapes and sizes, the larger the tiles the need for a larger sample board, manufacturers seem to be displaying larger tiles each exhibition therefore the need for picture sample boards to show the design, this is of great importance when showing wood effect porcelain.
Another exhibition has come and gone, many clients will have bought some new ranges therefore these need to be displayed so what better than a picture sample board or even just a plain one bought from Folex International to show your ceramic or porcelain tile.

This week sees another Cevisama and the disciples descend on Valencia in there masses. Prior to the recession Folex International were annual exhibitors showing the mdf sample boards for ceramic tiles, the mdf cradles, sample wallets all tools for the displaying of ceramic tiles. Those were the days when you could hardly take a breather as Client after Client visited our stand to look at our new sample board designs, with the question "what are we offering our Client to improve the marketing of ceramic tiles". Unfortunately the recession meant many companies made the decision not to exhibit, clients decided not to attend but now things seem to be getting better the hope is that 2017 will see a resurgence of interest at Cevisama. Though Folex International no longer exhibits, distributor/retail clients will still see our ceramic tile display boards as many of our clients will be exhibiting as manufacturers. Space in shops, as with exhibition stands, is limited and therefore the use of sample boards to exhibit the ceramic tiles is of great importance. Visitors next week will be doing exactly the same as the public when deciding on a tile for the bathroom or kitchen, they will be looking through the mdf sample boards looking at ceramic tiles with a view to the next successful range. Ceramic Tile sample boards are a vital marketing tool and Folex International are at the forefront of production being Europe's largest producer.

Folex International have been making MDF Sample Boards for ceramic tiles for 22 years now so this must suggest that boards are a very important marketing tool for the ceramic tile industry. When we first started, ceramic tiles were only made in a few sizes and generally what would be considered small by todays sizes. So the tiles boards were of a basic uniform size and thickness, the only thing that was different was the colour the client chose and the logo they used. Today display boards are in various sizes because ceramic tiles have become considerably larger and heavier therefore our ceramic tile sample boards are larger and thicker. 22 years ago we had a handle on the top, today in some cases the handle is on the side to help with carrying. Clients have realized the importance of colour too, initially our ceramic tile sample boards were black or white, many then decided blue or silver looked better with various different pantone shades being selected. Ceramic Tile boards made from MDF are bespoke for each client, much information can be printed to help the end user decide which tile to use. We can print a colourful photo showing a room setting, technical information can be added, as long as our client provides the information then the display board can promote ceramic tiles to the full. Space is limited in a retail outlet so the ceramic tile sample board is a very important marketing item to assist in the promotion of porcelain and ceramic tiles.
 

 
Folex International are renowned internationally for the manufacture of mdf display boards for ceramic tiles but we also produce a very important marketing tool that is required in the architectural market and that is sample wallets. It is very difficult for representatives to visit architects with sample boards as offices normally have limited space but architectural wallets are handy, they can be stored on a shelf, easily handled in the office environment and by providing a cut piece the client is able to see finish and colour. Technical details can be printed on the folders so the specifier has all the information to hand. Many of our clients have used Folex International to supply sample wallets and along with display boards these provide the marketing tools for the various markets distributors and wholesalers service. Folex International through their sister company provide an excellent service in design and production, it is something we promote strongly alongside our everyday manufacture of display boards. Architects are an important area in the construction industry and that is why many a distributor has a separate arm dealing with contracts and we are therefore there for them to provide the marketing tools, sample wallets for specifications and mdf display boards for ceramic tiles the retail and housing market. Folex International can do it all.

JANUARY '17


A cold wind has swept over Europe this last week. When was the last time you saw photographs of snow on the beach in Javea? This change in weather can have an immediate effect on the production of MSDF sample boards for ceramic tiles. We have to use different glues depending on the temperature, so through the winter months we use a glue better for colder and damper weather and then in the spring as things warm up we change again, a barometer is an essential tool for Folex International, the technicalities of MDF sample board for ceramic tiles manufacture!  The business barometer is very fluctuating, is it going to rise or fall that is always the question asked by the management of Folex International, are we going to see an increase in business or is the barometer going to show a swing downwards. MDF display boards for ceramic tiles are used around the world by many distributors and retailers and therefore we can see many fluctuations in the barometer for business, if our clients see an upwards trend then normally our barometer rises with an increase in mdf sample boards for ceramic tiles, cradles but if the swing is the other way then things can be so different. Warmer weather makes for smiles all round, people seem happier so with many people travelling from around the world to Cevisama in 3 weeks let us hope Spain has seen the last of the chill and that a warm and positive glow eminates from those visitors, this should then be good for MDF sample boards for ceramic tiles


The World is holds its breath today as Donald Trump takes office. United Kingdom and Europe are on a collision course over Brexit. The common word banded about frequently these days is Tariff. Will sample boards made by Folex International be subject to a tariff when imported into the United States or United Kingdom. What Trump decides to do and not do will have an effect on business. Folex International has an established market in North America including many States of the US, so what decisions made by the new President regarding trade could possibly have an effect on sales within the market. Folex International also has an established market in the United Kingdom but with the British Prime Minister suggesting that the single market is not for her then is there a possibility of tariffs being introduced. How this would affect the sale of sample boards is anybodies guess. Negotiations will take place but surely Europe needs the British market as much as the UK needs the European market. The exports of ceramic tiles into the UK from Spain & Italy are of importance to both continents therefore it follows that display boards are important to those importers bring in ceramic & porcelain tiles. No doubt after all the posturing and strong words nothing will change and Folex International will continue to be the European leaders in display board production to both the US & UK.


Talking to a couple of friends it appears that January is the time for price increases. Why always at this time of the year? Folex International have been advised that prices are going up this month. Do they need to increase prices or is it just one of those things that happens annually. It just means that Folex International need to look and see whether we need to follow suit or whether sample boards for ceramic tiles ,prices can remain the same. Obviously we need to look at the percentage increase and what effect it has on our production costs.  We have very few options but to accept as competition is minimal. How much does the cost of oil come into the pricing scenario, with the cost of a barrel increasing considerably of late does this mean that everything has to go up?  Product is transported by road, diesel and petrol prices go up because of the new $ rate per barrel, therefore material does cost more, similarly if in the making of the raw material it has the need for oil then again they can justify it. The raw material in the manufacture of sample boards for ceramic tiles is a huge % of our production cost so it is with a heavy heart that Folex International will have to follow suit and our prices will increase from February 1st. For quite a few years after 2008, the start of the recession, no increases were advised but now this is the 3rd consecutive year so can we say business is much better and can absorb increases more easily?  Sample boards for ceramic tiles are an essential marketing tool for many and a cost that has a benefit to our clients but obviously Folex International would rather not have to increase prices annually but as was said at the start - "It is that time of the year".


22 years making Display Boards, Stands etc so we can safely say Folex International has seen many different changes in those years. When you look back and think about the production and the basic machinery that existed all those years back to today, with the sophisticated technology that enables Folex International to keep ahead of the times. Our business is about using pantone numbers for colours and that our Clients select a colour using these charts, therefore the importance of printing the exact colour specification is paramount in our business but to think that in the early days we employed someone, unknowingly, that was "colour blind". How we have moved on, now with our own Printing Company "Tonos"  who print all the paper, we know that everything is precise, no need for the human eye. Because of our sister company we are able to be at the forefront of display board manufacture, we now not only print the basic colour (blue, black, white, silver etc) but we can now bring "life" to a board. You just give us the image and we can make a trendy display board so that the eye can see an image of what a bathroom or kitchen can look like using a particular tile. The MDF Picture Board is a must for all progressive and imaginative Clients. 22 years ago Folex International could not have done these Picture Boards, so we have progressed with the help of technology and this has put the Company at the forefront of MDF sample board manufacture.

 


DECEMBER '16


 

The CEO of Folex Vicente Ferriol along with Agent Geoff Snape, spent a couple of constructive days in the UK visiting some our many UK Clients. We were able to discuss and promote our Picture Boards, our new Display Stands, Sample Wallets and Brochures produced by the Folex Group of Companies. Folex are the leading producer of MDF  sample Boards for ceramic tiles in Europe and are pleased to be able to help our Clients in the United Kingdom." We wish all or Clients a Very Merry Christmas & Happy New Year."

 

 

 



FOLEX INTERNATIONAL is now on the process to create a new general brochure , which is going to be ready by February or so. New sample boards for ceramic tiles will be added on  it.Good luck on this new step. 

 


 
We are on the process to create new ranges of sample boards for ceramic tiles the next year,using new materials and finishes.
Folex Tea mis happy with the sample boards for ceramic tilees we produce at this time. We have added a new laminating on the Surface of the sample boards. We’ll see the “future” very soon. 
 

 
Folex is reviewing now all the production process to improve quality and delivery time for all the sample boards for ceramic tiles we do produce. CEVISAMA show is very close and it will be a good oportunitie to show our sample boards for ceramic tiles. Too many customers will be here that week and hope we can see them. Good luck for the 2017 !!!
 
 

 

We are creating the new general brochure for the next February can be ready . All the new range of product will be ready at that time.We hope all customers will like our new sample boards for ceramic tiles.  

 


 

In January 1995 Vicente Ferriol senior had the wonderful idea of producing MDF sample boards for the Ceramic Tile Industry. 22 years later his son Vicente has progressed Folex International into Europe's largest producer of display boards for an industry that has expanded and developed over this period. Folex International make MDF display boards for many Ceramic/Porcelain tile manufacturers throughout Europe plus suppling Distributors and Retailers throughout the World – North America,United Kingdom, Ireland, Middle East, Australasia, just about anywhere in the World you can find a board made by Folex International. Based in Chiva, Valencia Spain, Folex International has developed the basic printed board into a bespoke item for its Clients. The Company now has a full range of different shaped boards, can offer picture boards to show ceramic or porcelain tiles insitu so that the public can see how the tiles might look in a bathroom or kitchen situation. Different sized boards to cater for the ever increasing size manufactured. All boards are laminated and can be in a gloss or matt finish. Sr Ferriol had a printing business all those years ago and a brief conversation with a friend started him on the road to display board manufacturing, unfortunately he passed away over 3 years ago but with the loyalty of the employees and the safe hands of his son, his legacy continues to flourish.
So as we come to the end of another exciting year in the history of Folex International we would like to thank our customers for their support and wish everyone a Happy & Successful 2017.
 
Written by "The Blogger" for the English speaking countries.

 

 
 
 

Folex-international.com utiliza cookies propias y de terceros para facilitar la navegación y obtener información estadística de uso de nuestros visitantes. To find out more about the cookies we use and how to delete them, see our privacy policy.

  I accept cookies from this site.
EU Cookie Directive plugin by www.channeldigital.co.uk